Dr. Pepper TEN – Ads Aimed at the Groin

About a month ago, I did a post about my morning BFF, Coffee (glorious coffee) and y’all chimed in with your beverage of choice. It was lovely bonding experience and I got to see the BEST coffee mugs.

Julie Glover mentioned that she had new mad love for Dr. Pepper TEN (DP10 for short) so I looked it up. Nifty slogan!

10 bold tasting calories with the same authentic 23 flavors of Dr Pepper. That’s a whole lot of taste in one can.

Side Note: Some of you might know, I gave up TV for writing back at the beginning of 2011. It doesn’t mean I don’t avidly read Amber West and Tiffany A. White‘s TV reviews. I do (and I think you should too!) They’ve made my TV moratorium much easier to bear.

But very rarely, my lack of television and advertising makes me miss out on something hilarious, like the entire DP10 ad campaign.

Did you see the commercials? They were targeted at men, and were both funny and ridiculous:

The YouTube commercials say DP10 is just for men, but surely we don’t need a penis to drink it, right? I’ve met Julie and she’s as girly as they come. I’m just sayin…

The most interesting thing to me about this ad campaign is that Dr. Pepper’s sales went DOWN as a result. The women were pissed off, which seems like a bit of overkill to me. We’ve got plenty of girls-only ads and the only male reaction we get is, “Ooooh, pretty women in a commercial!”

For my male readers (and my females with dudes in their lives), enquiring minds REALLY want to know: Do you drink diet beverages of any type? Do they make you (or the dude in your life) feel less manly?

And if you need more of a Monday giggle-snort, read this post from “Hahas for Hoohas”: The Fart That (Almost) Altered My Destiny. Seriously, they had me at “hoohas” but this post made me laugh so hard, my husband ran into the room to see if I was choking.

Here’s wishing you all laugh so hard you snort over something this week…

Jenny

p.s. Natalie Hartford and I are doing a blog swap tomorrow! She’ll be here for Techie Tuesday and I’ll be at her place for Twisted Tuesday. Squeeeee!!!

About Jenny Hansen

Avid seeker of "more"...More words, more creativity, More Cowbell! An extrovert who's terribly fond of silliness. Founding blogger at Writers In The Storm (http://writersinthestormblog.com). Write on!
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49 Responses to Dr. Pepper TEN – Ads Aimed at the Groin

  1. Okay. First. I should have fully caffeinated before reading. Why? On the second sentence below the video, my fuzzy brain read “a girl” instead of “as girl” on the first read. That, followed by your infamous, “Just sayin’…” made me think “Ooooh, Jenny’s gone all double entendre on us today.”

    Just sayin’…

    I don’t drink carbonated drinks and it’s a personal non-belch preference rather than health decision. Plus, SBUX Tazo Zen Green tea rocks without sweetener. My dude? His idea of a diet drink is one scoop of ice cream versus two in his coke float.

    I mistakenly purchased Organic Kenya coffee instead of Starbucks House Blend and he bitche swears I’m trying to kill him with either (1) cow pooh, or (2) bug guts. For my own serenity, I shut him up with, “If only it were that easy.”

    So. No. He doesn’t reach for his drinks based on health or diet concerns.

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    • Jenny Hansen says:

      Cow poo or bug guts? Really??! Dang, Gloria…he’s a persnickety one. I don’t drink soda almost at all, but if it’s going to be diet, it’s usually some form of Dr. Pepper. I’m looking forward to trying the DP TEN.

      You’re making me wish I’d had my double entendre hat on in that paragraph!!! But alas, I didn’t. I gave you a link to a blog with Hoohah in the title instead.🙂

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  2. zkullis says:

    Diet drinks…. Yes, I drink them (but only when they don’t have that nasty flavor that says their sweetness was ill-gotten and slightly less than natural).

    Carrying around a can that has “DIET” written on the side doesn’t bother me at all. I know some guys that are fragile enough with their self confidence that you would think the sweetner in their can (lol) is somehow related to their manhood.

    “There was shrinkage!”

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    • Jenny Hansen says:

      ROFL over “shrinkage.”

      Trust me, I know those guys (and they were the ones that ad was aimed at). I can’t stand Pepsi products because of that weird taste you mention.

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      • zkullis says:

        OH – MY – HELL

        I just finished reading Hahas for Hoohas link. I was literally in tears from laughing my ass off. SO funny

        There was this visual that Anna created, something akin to the green mist creeping around, killing all of the first born in the movie Ten Commandments. Do you think Anna’s now-husband looked anything like Charlton Heston as he hoped to escape the killing power of the mist?

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        • Jenny Hansen says:

          I *told* you!

          We have a pact, me and the posse…I promise to make y’all laugh every Monday. I wasn’t sure that the DP TEN post was really funny enough to do that for one and all. Hence, Anna’s fart post. I knew that was funny enough to make you cry.

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  3. Ryan King says:

    I don’t drink regular soft drinks anymore, only diet. My favorite diet drink is Diet Dr. Pepper. To me it tastes awesome. My second favorite is Cherry Coke Zero. I’ll drink other diet drinks IF I have to but many times I’ll just opt for water if my favorites aren’t available. The diet label doesn’t bother me. Try to sign me up for Jenny Craig or Weight Watchers, then we’ll have a conversation.

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    • Jenny Hansen says:

      Diet Dr. Pepper ROCKS.

      I’ve never been to Jenny Craig, but I have tried Weight Watchers in the past and I’d imagine men feel that “shrinkage” factor Zack mentioned the moment they walk in the door. It was a pretty girly place. But, I have to admit, WW works. I just took up Crossfit and I’m hoping that works too.🙂

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  4. I’m a ginger ale with lime. I know, boring. But it’s my signature beverage. Off to read that piece on farts.

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    • Jenny Hansen says:

      That’s not boring at all. I’ll bet your tummy always feels rock solid…ginger is a soother.

      And I’m happy to know you are clutching your sides laughing right now. That fart post KILLED me. Literally, it almost did.🙂

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  5. Julie Glover says:

    That was so funny, Jenny, because my sons have referenced those commercials and–would you believe–I’d never seen one! I knew about the DP10 ad campaign and the offended reaction of some women (which I also totally don’t get), but I hadn’t seen a single DP10 ad before. So thanks for that!

    That commercial may explain me because I LOVE action movies! As girly as I am, I could watch a movie marathon of Terminator, Die Hard, Raiders of the Lost Ark, Tomb Raider, and Matrix. Hey, what’s cooler than a kick-butt heroine in an action movie? Have her taking out the villain with ninja moves in one scene and applying lipstick in the next, and I’m sold! She could have a DP10 after that, right?

    And my husband drinks Diet Dr Pepper.

    (Odd word fact: The period after Dr disappeared from the product around the 1950s. I looked up how to spell it for inclusion in a novel and discovered that Dr Pepper no long has a period at all. Weird, huh?)

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    • Jenny Hansen says:

      My fave part of the ads is the way they pour their soda while they’re on the move, slopping crap all over the place. I love action movies too. My hubby laughs because we own most of them and they’re the first ones I pull out on date night.🙂

      I had NO idea about the period in Dr Pepper! I’ve always added it in. Who knew?

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  6. Diana Beebe says:

    The first time I saw the commercial I laughed out loud. People take things waaaay too seriously sometimes. My husband drinks Diet Dr Pepper when he has a soda. This weekend he had a DP10 because we were out and that’s what was offered. I’ll have to ask him what he thought about it. He didn’t get the urge to go mudding after he drank it.

    Like

    • Jenny Hansen says:

      He didn’t go running through the mud, slopping soda in his wake??! Well, these ads are clearly not working…. (p.s. I would love to know how he liked it.)🙂

      Like

      • Diana Beebe says:

        I watched him very carefully for signs that he might just do that. He didn’t even say that I couldn’t have any because I’m a woman. I was so disappointed! I just asked him about the drink. He said it was “good.” The can he had was a little flat (not sure if that’s normal). It wasn’t a glowing report. I don’t see it getting added to the grocery list.

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  7. *picking myself off floor, still snorting* I predict Rob and Anna will enjoy a long and happy marriage.

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  8. John Holton says:

    I quit drinking soda about a year ago and drink (decaf) coffee and water, nd surprisingly, my blood pressure came way down. (Remember that scene in “Back to the Future” where Marty asks the counterman in the soda shop for something with no sugar, and the guy gives him a cup of coffee?)

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  9. tomwisk says:

    Your post hit the wayback switch. When I was a kid we couldn’t get Dr. Pepper where I lived. But at Lake Pocatapaug there was a roadside stand that sold killer burgers. You could get them one way, with onion and relish. Aaaand to wash it down, wait for it, Dr. Pepper. That combo stuck with me into adulthood when I would drive around the lake and cap the trip off with a burger and Pepper. It’s over now. Some asshat bought the land and put up condos. At least I have my memories. Thanks.

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    • Jenny Hansen says:

      OMG, I LOVE your wayback switch, Tom! That’s a great memory.

      I miss killer hamburgers – bun and all. Udi’s has made life a little better on that front, but I’ve got to carry the buns around (I know that sounds bad).

      Whoever paved over your burger joint definitely deserves Nat’s and my word for the day (DBx2 = douche bag squared).🙂

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  10. I’ve always drunk sugar-free drinks: water and black coffee. If you would pass up Starbucks and get a real cup of coffee, you could avoid calories, carbs and high prices all at once.

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  11. Ok….I have to say it…that commercial freaking rocked!!!🙂 ROFL! I loved it. There’s nothing better than tongue and cheek to win me over. I’d try it just BECAUSE of the commercial and to support their continued commercial hilarity. We could use more of it.🙂

    Hubby and I try to stay off the soda drinks but when we indulge, we go hard core. All full calorie and full sugar experience all the way. I mean, if you are gonna do it, go big. We didn’t come here to say we SAW the Pepsi…we can here to say we DRANK the Pepsi!!

    It’s just how we roll…large size!

    ROFLMAO!!!

    Can’t WAIT for our blog swap fun tomorrow. Squeeeee!!!

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  12. That commercial is hilarious! You keep the romantic comedies and girly drinks, we’re good. I love that!

    I’m trying to kick my cherry coke zero habit. I’m down to less than one a day. If I don’t have them for awhile and drink one, it tastes disgusting, but then I’ll have another one and be hooked all over again. It’s my crack. Sometimes I go big like Natalie and have the full calorie, full sugar ones, or I’ll order one from the restaurant and have it made with grenadine. That’s the holy grail of cherry cokes. Mmmm, just thinking about it makes me want to run out to a bar and get one. Sad, i know.

    I’m going to watch the commercial again just so I can giggle and forget about need a cherry coke fix.

    Like

    • Jenny Hansen says:

      Oh, Cherry Coke is my fave part of going to Ruby’s! LOVE it! And I never have it, because it is addictive. You save up your Diet Cherry coke fixes and we’ll go to Ruby’s together, OK?🙂

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  13. My favorite drink is Diet Dr. Pepper, too. The hubs is diabetic, so he takes his soda w/o sugar and has no problems with it. I actually went out and bought some DP10, because it was pissing off women. IMHO, it is a waste of energy to get pissed off by something like that. This is not world peace we’re talking about here. It’s a soda. (Just don’t get between me and my DDP in the morning or there will be NO world peace, however.)

    So yeah, passionate about MY drink, but okay with live and let drink (as long as you don’t drive under influence….)

    Like

    • Jenny Hansen says:

      I think that is HILARIOUS that you bought it just because it was pissing off the women. That tells me a lot about you, Pauline!! LOL…

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      • LOL! See, I grew up when women’s movement was just starting, when there were real, serious issues. Seriously girls, its a DRINK commercial. If I’m going to get up in arms about a commercial, it would be some of the awful targeted TO us. LOLOL! I liked the TEN okay, but my first love is Diet Dr P. (grin)

        Like

  14. Funny commercial. I think that the ladies are overreacting with their boycott. Me and hubby don’t drink any soda but don’t get me started on the crazy amount of juice my kids down.

    And THANK YOU for the fart link. I’m wiping tears from my eyes. The site is a hoot.

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  15. I gave up caffeine almost a year ago when I had a serious bout with acid reflux. The only soda I drink now is caffeine free rootbeer. If I could find a caffeine free DP or coke, I’d be in Heaven! Well, if they taste the same as the original…

    Thanks for the blog love!! HUGS

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    • There IS a Diet Dr. Pepper version w/o caffeine. Though not every store seems to carry it. There is also Coke version. Hubs often drinks the non. And I was wondering where I’d found the fart blog! I thought it was you, but was looking at wrong blog post! SO funny! (Now I remember I was catching up with a couple of days blog because of my trip.)

      Like

    • Jenny Hansen says:

      Tiff, I’m so impressed you gave up caffeine!! Read Pauline’s comment…there’s hope for you.🙂

      And you are always welcome for all blog love. You know you make my non-TV life bearable. HUGS!!

      Like

  16. Pingback: Urban Word Wednesday: Ugly Naked – Natalie Hartford

  17. Oh my, if my husband hadn’t given up soda already (between that & exercise he’s lost 160 lbs), the cheesiness of that commercial would have convinced him.

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