Today we’re gonna talk about Social Media, namely LinkedIn. (You can thank Darlene Steelman for requesting this topic. 🙂 )
See, the problem for most people (especially writers) is that social media is one of those viral sorts of beasts that changes and grows ALL THE TIME.
I’ve got friends who are worried their heads might explode.
Facebook, Twitter, StumbledUpon, Klout, Triberr, Pinterest, Google+, LinkedIn…tired yet?? (Don’t think I didn’t just see you nod…)
Believe it or not, I’ve got a simple answer to “why so many?”
You want to go to where your people are.
Maybe you want to network with dairy farmers or high school kids (that’s you, YA writers!). It’s a pretty good bet they’re going to prefer Facebook over Twitter. These are two demographics that have proven to be firmly grounded on Facebook.
Remember, Facebook is focused on hooking up with the people you already know.
Twitter and LinkedIn are both geared toward hooking up with people you want to know. Ditto with Pinterest and Google+. If you want to BUILD your network, you are usually going to do it faster on a “want-to-know” platform.
According to Social Media maven Kristen Lamb, Twitter is like one big cocktail party. You can “walk through” and hear snippets of all kinds of conversation. And, as long as you aren’t creepy about it, you are invited to join in. I’ve got introverted friends that find Twitter wearing because of all the constant chatter.
LinkedIn is more like attending a big conference – you’ve got people you’re scheduled to meet with, and they know people who know people. Those people in turn walk you over to the bar to meet MORE people.
Note: Those conference people get impressed if you dress nicely and have a creative name badge. In LinkedIn terms that means fill out your profile as fully as you can.
It’s a really good idea in today’s world to ask these people which platform they’re on so you can find them! Better yet, get their email address. If you meet someone who says they’re on Facebook and they are your dream editor, make tracks to hook up with them over there. Ditto for Twitter and LinkedIn. That email address is usually the quickest way to search.
You never know when you’ll cross paths with someone who will be important to your career. Keep an index card or two in your purse, or do what I do and enter them in your phone.
It is always a good idea to follow up quickly so there’s hope that they still remember that you sat in the row in front of them during the Dean Koontz event at the Romantic Times Convention or met them in the ladies room at ThrillerFest.
I could give you the corporate version:
LinkedIn is a very easy way to passively build your social network with individuals that you might already know, as well as those you meet in the course of your networking events.
Even though it’s true, it’s bland and doesn’t cover the real magic:
Through LinkedIn’s Status Updates, Reading Lists, Groups and the amazing Answer feature, you will have the opportunity to be a solution provider.
Now THAT’S sexy.
Every opportunity you find to be a solution provider is golden. Every time a writer is offered a free, easy chance to establish themselves as an expert in any given field, in my humble opinion, they need to RUN to take advantage of this. Plus, all the agents and editors are there.
LinkedIn gives you the chance to both ask questions and provide answers, and look stellar in the process. You can have your entire writing resume on display, along with recommendations of your work, even as you network and build your platform.
LinkedIn can be a Traffic Firehose
Check out this Chart of the Day from a Business Insider article that was published yesterday. That’s some impressive stuff.
LinkedIn is adding features all the time that are targeted at driving traffic. Like every other social media company, they want to be your platform of choice.
(p.s. You can follow @chartoftheday on Twitter too, if you’d like.)
Are you salivating yet? Blog traffic usually equals name recognition and THAT is big.
Getting started on LinkedIn
- Go to http://www.linkedin.com
- Choose your LinkedIn account type
Note: Anyone can sign up for a free Basic LinkedIn account. Free accounts allow you to invite available connections, manage your own profile, join Groups and sign up for LinkedIn events.
Free accounts do NOT allow you to send InMails (which let you send mail to anyone whether you are connected or not), see all LinkedIn contacts or organize your contacts beyond a basic name listing.
For the LinkedIn users that want to use the application more fully or for targeted tasks like job recruiting, there are several other business options available for a monthly charge.
3. Add connections
You can allow LinkedIn to check your existing address books for your current email addresses or enter your contacts manually.
You will get a list of the people you know who are already using LinkedIn and can invite them to connect with you.
Note: If you don’t want to do this when you begin, you can return here later. Look in the upper right corner of your LinkedIn home page. (Picture to the right.)
Once you’re connected…
- Listen – Listening in LinkedIn means watching the Status Updates that show on your home page each day and commenting on them. Particularly if you are in the market for an editor, agent, or new job, these updates are a treasure trove of conversation openers.
- Read – In LinkedIn, there is an application to discuss and recommend what you are reading. When you use this application it creates a Status Update, which will update your home page. People will comment, and you can do the same on the books they recommend. Part of why we love books is BECAUSE they are so easy to bond over.
- Browse – Be sure to look around in LinkedIn. You’ll come across the greatest stuff just poking around. Explore the LinkedIn toolbar at the top of the page to see your Connections, Update your profile, or look for Jobs. Incidentally, all the recruiters I know say they find the best talent through LinkedIn. I found my current job through LinkedIn, as a matter of fact.
- Find Groups with people who have the same interests as you. (Some people take an opposite track and join Groups with members that have knowledge that you WANT.) On the right hand side of the LinkedIn toolbar, there is a search that defaults to “People.” Hit the drop-down and choose Groups. Type in your interest, whether it is writing, parenting or gardening. Trust me, you will find cool groups.
Other helpful LinkedIn tips:
- All the usual rules of social media apply – excessive marketing, stalking and lying are not appropriate. (Yes, I know it’s your resume – you STILL have to be honest.)
- You do not have to be introduced to anyone you are in a Group with. That means that you can request connection with ANYONE in any group you belong to. Read above…I’m not encouraging anyone to get their weird stalky vibe on, but this is the perfect chance to go where your target audience is and rub elbows with them. I’ve met amazing people this way.
- Browse the People You May Know section on the right side of your screen every few weeks. New people show up in there based on things like who has joined LinkedIn or which searches you’ve run. I nearly always find someone I’d been wishing to have as a connection.
There are a gajillion things I’d love to tell you about the program but Goal One is to get you signed up if you’re interested and give you time to get comfortable. Please DO let me know if you’re interested in more LinkedIn posts.
You can also feel free to ask questions in the comments below. If it were me, I’d leave a link to your LinkedIn profile if you want us to come find you.
Many of you have asked in the comments what you should put in your profiles. I thought the best way to answer this question was to give you some sample profiles from my contacts!
Best Published Author Profile
Robin Lee Hatcher
Best E-Pub Author Profile
Best Unpublished Writer Profile
WHY are the above some of my favorite examples?
They have a picture, blog, and other social media info.
They clearly list what that person is up to.
They’re friendly and engaging, yet professional.
In the meantime, how many of you are already on LinkedIn? Do you like or dislike it (and if so, why)? You know enquiring minds always want to know here at More Cowbell!