Embracing the ‘Ho Bag’ Within: Cities Find that Sex Sells

We all knew that sex sells. I mean, duh. They could have just asked the More Cowbell Posse, or anyone who’s ever watched the Super Bowl. Seattle and Tucson have found out that sex sells public transportation REALLY well.

The City of Tucson launched a new streetcar over the weekend that will always and ever be referred to as The C.L.I.T.T., thanks to some brilliant social media marketing by a guy named David Aguirre. (The new transport is actually called the Sun Link, but who’s gonna remember that now?)

His article on the launch:

Aguirre's (brilliant) spoofed article

Aguirre’s (brilliant) spoofed article

A few weeks back, Aguirre put up a spoofed Facebook page to “raise awareness about the new streetcar.” It’s working in spades (more than 4300 Likes vs 2500+ for the real page), and Tucson city officials are taking the entire prank badly.

What I don’t understand is why they’re not rolling with it. While “Keep Tucson CLITTY” might not have been the marketing slogan they were dreaming of, all this disapproval is just going to make people “embrace The C.L.I.T.T.” further. (Yes, I giggled while I typed that.)

My advice (not that they care):

Take a chill pill, Tucson officials. Enjoy the buzz from all of us dirty-minded folks who are laughing our guts out over Aguirre’s observation that, “Ridership was unexpectedly high as Tucson residents, and visitors, got on, then got off.”

The Sun Link is sure to get extra traffic from those who are hoping for some extra stimulation from riding the C.L.I.T.T. if you know what I mean.

Who wouldn't want one of THESE?

Who wouldn’t want one of THESE?

Seattle went through this with the “Ride the S.L.U.T” campaign around their South Lake Union Trolley. They took it in stride, guzzling up the extra publicity like a triple shot latte. The “Ride the S.L.U.T.” campaign was even on Ellen.

Note: Y’all can get one of these snappy t-shirts on Amazon in black, brown, navy, purple or green if you’re really interested in embracing your inner slut.

The product description reads:

The Original Ride the S.L.U.T. shirt from the Cascade neighborhood in Seattle, home of the South Lake Union Trolley.

You may wonder: can a funny t-shirt really make you more beautiful or handsome? This one can!* Join us in celebrating one of Seattle’s most enduring and endearing jokes, makes a great souvenir or gift. (*results may vary)

You can bet I’ll be sending that shirt to a few of my pals. After all, when I went to New Orleans, I brought home t-shirts that said “Suck the Heads and Pinch the Tails.” That city knows how to market their crawfish!

What’s the best slogan or acronym y’all have seen in your travels? Do you agree with the Tucson officials, or feel like they need to relax? What’s your favorite line in that spoofed article? Enquiring minds always love to know these things here at More Cowbell!

~ Jenny

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About Jenny Hansen

Avid seeker of "more"...More words, more creativity, More Cowbell! My passion is finding those qualities that are unique in every person and every piece of fiction. Founding blogger at Writers In The Storm (http://writersinthestorm.wordpress.com). Write on!
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26 Responses to Embracing the ‘Ho Bag’ Within: Cities Find that Sex Sells

  1. K.B. Owen says:

    Fab post, Jenny! Maybe they can get newspapers to make strategic typos when reporting on “pubic” transportation. Oops. ;)

    • Jenny Hansen says:

      I’ll bet that headline would go straight to Jimmy Fallon, Kathy! *giggling* Tucson really needs to just get over themselves and ride the CLITT campaign, IYKWIM.

    • ROFLMAO!!! Love it!!

      Sidebar: I wrote an annual report once for a nursing organization I worked for. Provincial in scope. Serious peeps. And yes, I made that typo. In a header no less. About 13 senior staff missed it as well but it did fall on me. I thought it was quite hilarious. And the emails I got to “inform” me of the typo were hysterical!!! Others did not find it so funny…stick in the muds. :) Tucson Offits, lighten up!

  2. Oh, hell no! That is hilarious! And quite brilliant!

  3. Brilliant marketing there, and yes, Tucson officials need to relax and just go with it (which could also be used in said marketing!) My favorite line in the spoofed article is “UA football team members said they didn’t know anything about The C.L.I.T.T., but promised to look into it when they got home.” Since I’m suffering from a case of Monday Brain, I can’t remember any good slogans or acronyms I might have seen. However, my (very) small town could conceivably use “We’re small, but we’re very close to other good places.” Which, now that I think about it, could also be used in Tucson’s C.L.I.T.T. marketing efforts.

  4. Sharla Rae says:

    So funny! The cities should be glad someone did what they couldn’t. Brilliant! :)

    • Jenny Hansen says:

      Agreed. And Sharla, do you know the most amazing part? Aguirre only put a $100 marketing budget toward his effort. He’s achieved almost 5K in Facebook Likes with a bit of time and a hilarious slogan. THAT’s impressive!

  5. ericjbaker says:

    I’m glad Tucson officials were able to lick the problem of how to market public transportation.

    Oh, stop. Someone was eventually going to write that! Geez. You look at me like I’m some kind of ho-bag.

  6. Well having just gotten home from San Antonio, I can tell you that they offer topless bus tours. That’s right – that’s the slogan right on the side of their double-decker busses. The top deck you see is an open-air experience, thus – topless.

    And yes, I took advantage of the topless bus tour. It was not something I’d recommend as the cost by far outweighed the enjoyment of this excursion. It was kind of fun saying I took the topless tour. (And I rode inside since it was about a bazillion degrees, but who needs to know that?)

    Thanks for sharing your C.L.I.T.T. story.

    And, btw, in case you haven’t heard yet, Laura Drake did mention you by name from the stage on Saturday night during her Rita acceptance speech in her hideously (in a good way) sparkly gown. Yay you!

    Patricia Rickrode
    w/a Jansen Schmidt

    • Jenny Hansen says:

      You took the “topless tour?” You go, girl!!!

      I got to SEE Laura’s acceptance speech on video because someone sent it to her. Every time I watch it, I cry. She worked so long and so hard for this, and I am SO proud of her.

  7. You know, Sarasota’s transit is actually Sarasota County Area Transit aka SCAT. Those who know what that word is, past the acronym, know that’s much higher on the “squick” factor, yet folks here in Florida don’t even pay it any mind! Gotta admit, when I first moved down here and heard about it, I giggled. Especially when they were touting how safe and clean it was. :-D

    • Jenny Hansen says:

      SCAT has serious squickiness!! I can’t believe they’ve never heard of animal scat. And yes, I’d be laughing my head off over it and making all kinds of innuendo on the topic. :-)

  8. John Holton says:

    I commuted to school when I was at Northwestern, and used to hang out with the other commuters when I was supposed to be wasn’t in class. The school was having an intramural tennis contest, and sent us a note about it. A friend of mine named the team:

    C ommuters
    L ike
    I ntramural
    T ennis

    The best part was, no one got it….

  9. LOL! This gave me a big laugh. Heck, I still giggle when going to Intercourse PA. Tucson needs to relax and ride the CLITT!

    • Jenny Hansen says:

      OMG, I wonder how many people take pictures of themselves next to the Intercourse sign? I’ll bet it’s tons. I sure hope the chamber of commerce takes advantage of that. (Ex: Come join the Intercourse Parade on Tuesday.) They could totally work with this.

  10. Julie Glover says:

    Unbelievable.

    Years back, there was a high school track team, and I think their school was something like Wakefield. So their shirts simply had their initials — for Wakefield Track & Field. Many students thought it was hilarious, administration not so much. Apparently, the older folk hadn’t quite thought it through before the shirts went to print.

    • Jenny Hansen says:

      Those shirts would’ve made a fine fundraiser in my personal opinion. Mass crowd appeal and all that. There’s lots of days I’d like to wear one of those. :-)

  11. Jen Kirchner says:

    When I’m riding the Seattle SLUT, my husband likes to send me text messages such as, “Hurry up, SLUT!” He thinks he’s hilarious.

    Great post, Jenny!

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